In this article I am going to analyze problems, however indirectly, a significant impact on the success of e-commerce. This is a delicate matter of administration. It does not matter that the web shop can do a lot and is full of the conversion help tools, if you do not have time and resources to submit the relevant information into the system and can not use the ultimate sales potential.
Based on my experience, most SMEs are not aware of the work they take on by starting an online business. This work increases generally in proportion to the number of products and features, and it can easily have more than one person. In a fast changing market, the administration can be an important advantage and yet at the same time inefficient administration can easily result in failure. If upgrading online business takes a few hours a day and there is a particular disadvantage compared with those who can do the same in a few minutes, especially if it is automated.
Therefore, there is a growing demand for automation of e-commerce systems. In modern competition is important to have all automatic. Nowadays, there is a minimum of a system to inform the seller automatically if necessary, to send automated confirmation e-mail and send messages if there was a change in the order process.
In the case of a web shop, operations require the most capital are sending the product, constantly maintain and upgrade it and send orders and newsletters. At several thousands of products, product management can not complete the administrative level; it is advisable to use more efficient solutions. One of the simplest ways is to load and maintain products with Excel, making the simplest changes and maintenance. Companies trade software like to copy product data from the program to the web shop instead of sending it manually.
Editing newsletter is also a source of problems because it is not easy to design good looking and efficient newsletter, it has seriously HTML and CSS knowledge. Thus, every solution that can automate the process of each newsletter issue, and can make people with no IT expertise to design a professional looking newsletter welcome.