E-commerce 101 – Understanding the basics


If you are considering giving your existing or new online presence, there are some things about e-commerce that you must consider. Instead of working from a ‘bricks and mortar’ shop you can find it cost effective to sell products with the website and the help of some good business software. Despite the buzz about e-commerce you find that the rules of other companies are also online.

What do I need first?

If you are starting out fresh sell or promote your existing business online you need to concentrate on getting it right the first time. Unlike traditional media, the Internet allows for instant orders, more customers, and if you get something wrong, more negative (and instant) client feedback. If you check the following list you’ll be on your way to run a successful website

  • Site Design -. Your customers need to be able to view your site and understand it. Good sales copy, images and fast loading.
  • Site Security – If you sell from your website is your business safe? Do you need a SSL certificate?
  • E-Commerce Software – You need to be able to integrate a shopping cart as well as a potential discount on your site. It would be even better if you can integrate this with the existing file system.
  • Promotion – Without website traffic, there are no sales. Just like real life store that you need to be able to attract visitors.

Selling Online

Selling Online requires visitors to your site (which we will discuss later), well-written copy and incentives to buy just like a regular store. With the right software and a website that you can have regular promotions and specials – especially for the members of your email newsletter. You also can use the money you could be saving in rent to go to the better prices and attract more customers. With e-commerce you can customize your online presence as much as you want.

Marketing Online

Marketing online requires the same mentality that sell off-line it is the only instrument that change. Instead of using a pilot you have an email newsletter, instead of advertising in the newspaper that you could advertise free classifieds site. You also have the opportunity to be in direct contact with your customers through social media. This is a great opportunity to respond to customer inquiries and concerns almost immediately. The aim online marketing is getting more sites and to change those visitors into paying customers.

The Service Delivery is

key to good E- commerce is the timely delivery of goods. If you can deliver reliable products fast then you get a good response. This review is easier to share with new customers through your website and social media accounts. Although you can get regular customers through the increase in traffic and exposure you will hold more customers online simply by providing good service.

while E-commerce is the most cost effective way to sell products and services the basics of promoting your business and provide good services remain the same. It is not enough to simply be online and you will be active online winning and respond to potential customers. Providing quality online services and good customer reaction will follow just as they will follow you on Twitter