What is eCommerce, and how it can change the way one does business? For starters, the word eCommerce or sometimes E-Commerce, is an abbreviation of the term e-commerce. Trade is simply another word for business – buying and selling of material. Thus, electronic commerce is about doing business electronically.
However, there is much more to the story. So, to hold my answer, I will rely on the following comparison of how I did business for 25 years the way I do business today.
arcade my video game companies began like many other small business in my garage. The year was 1984. Personal computers were about (remember the IBM PC Jr.), but there was no Internet, no World Wide Web, and no eCommerce. When I need Business Supplies, I drove 20 miles to store distributor in another city, wrote a check, and merchandise go my other 20 kilometers home.
To market my business, I bought annual Yellow Page telephone directory advertising and national classified ads daily and weekly newspaper. Periodically, cruel I also direct snail mail campaigns. As my business grew, there were also some nice word-of-mouth referrals. Nothing fancy, I was just another small businessman serving small, entirely relevant market.
Today, all of what I do has changed, except for two things. I’m still a small businessman, and I still get a nice word-of-mouth referrals.
But now, when I need supplies I sit down at my computer and perform Product Search. Although there are times when I continue to stand up or walk around or stay seated while eating lunch, and just use my smart phone. After a few clicks, I find, reserve and pay for the highest quality products at the best prices, with the cheapest delivery costs, and faster delivery. It is one example of one aspect of eCommerce made through the World Wide Web. Oh yes, perhaps best of all, my purchase is on my doorstep a few days without me having to drive anywhere.
When it comes to marketing my business, things have changed. Now I can tell people about my business, myself, and my lips, literally, in thousands of ways. And simply by using my computer – no driving required. My market has grown too. No longer physically limits the corporate space defined by how far I am willing to drive. Instead, the market is my whole world, thanks to eCommerce and World Wide Web.
And no longer I tied a small budget for a few measly too small to read words in a couple of small animals Yellow Page Directory advertising on two pages in not quite the right classes surrounded by larger advertising from my competitors in a book full hundreds of categories, competitors, and pages. Now, with several websites, storefronts, articles, and any other means, can I have it amounts in fact to the whole book – unlimited categories, unlimited number of full pages and an unlimited number of words. In addition, all the words of the size, color and fonts that are most effective for my business.
my marketing have changed, too. Yellow Page and newspaper classified ads were expensive (and still are) in the amount of some $ 100 per month. Now, the monthly cost of my marketing is about a third of what it was before. That is, if you count the Internet connections of my marketing costs. Plus, I reached home, not just people within a limited driving distance.
So today, I’m still a small businessman, but one that can electronically buy parts and supplies locally, nationally and internationally. And who can electronically sell their products locally, nationally and internationally. Whether I buy or sell, and whether you are the one to buy from me or sell me, all that is needed to complete our entry are few mouse clicks from either one of us. There are no printed advertisements to answer, no printed newspaper ads to read, not snail mail to open, no phone calls to check inventory before a long trip, do not drive by you or me at all, and no paper bank checks to write, mail or treatment.
Furthermore, if we need to communicate, it, too, has changed. Calls and snail mail have, at least in most normal day-to-day business, have been replaced by e-mail (electronic mail), mobile text messaging, and online chat. If you need to make or receive calls, have also been many big changes. Of course, there are now mobile. But, it has also been a big change for land line users. Now we have a VoIP (Voice over Internet Protocol). So, for about a third the cost of regular phone service, you can have a local company line, fax line and 800 numbers. Thanks to the internet.
Indeed, if we so choose, all our marketing company, communication, orders and pay can be handled electronically via the Internet. And that basically is what eCommerce is all about.