The effects of e-commerce on the global economy is extensive. It is a profound and decisive impact on businesses worldwide, leveling the playing field for companies outside of traditional industrial powerhouse in many ways. Because people can shop online without ever leaving their homes and shop at any store that has a online commerce site, no matter where your business is located, international trade is competitive and has less barriers than ever.
One way to measure the impact of e-commerce on the global economy is to realize how it affects traditional brick and mortar business. There is no potential for traditional brick and mortar business to stay out of e-commerce; companies simply can not exist without a web-based component.
Smaller companies and retailers no longer commit to the expense of brick and mortar location, because of their global reach makes it possible to achieve enormous success with e-commerce. Because the impact of e-commerce has been so great, strategies that company marketers to target their markets have been radically affected as well.
Online marketing allows e-commerce companies to reach a larger target market better. No longer are companies marketing only to people who can drive to the store; Now, anyone who fits ticket information, anywhere in the world, can be targeted with effective online marketing strategy.
Impact of e-commerce affects everything from the cost of doing business to the level of service companies are able to provide the ways in which marketing occurs. These changes are not going to disappear; if anything, the challenge will be a step ahead of the changing nature of technology to leverage the power and reach provided by these new marketing platforms.
Ultimately the impact of e-commerce will be a level playing field among economically disadvantaged countries. As a structure fore-edge portion-commerce to be closer to even the smallest communities, borders and political power will have less impact in terms of the success of the company’s ability to effectively market online, build a community of followers, and create lasting relationships with their target market.
Success will come first in the e-commerce which is flexible, embrace change, and are willing to risk trying new marketing strategies and the environment in order to extend and deepen their reach. In the near future, it is likely that the traditional shopping through brick and mortar locations will change even more radically, will be following the online experience or possibly disappear altogether.