In April 2014 we wrote about the emerging trends in Ecommerce and our expectations of how things will shape up. In line with what we had expected, most of these developments now in their growth stages, with some already acquired fame and several other developing countries in recent trends.
So we decided to repeat this exercise and come up with a list if what we expect to happen in Ecommerce World in 2015.
M-commerce will keep growing
While mobile traffic was already tough competition to desktop traffic, it was only in August 2014 for the first time in history Mobile traffic delivers desktop traffic in the UK. All hype around mobile use in eCommerce comes true. 2015 is going to be the year when eCommerce vendors will have no choice but to take notice and action of mobile eCommerce, or else they are likely to be left in the game.
S-commerce will eventually become a reality:
With Twitter test button ‘buy’ the tweet from certain retailers and celebrities, social commerce has finally stepped into the realm of reality, but it is not fully here yet. But as I said in our blog – Social Commerce: Tips for New Era – it’s time to start preparing for the s-commerce before it reaches maturity. 2015 is likely to be in more and more social networks and platforms start to take some basic form S-commerce, allowing for a true test their strength. We believe that it could only be in 2016 that social commerce will be stable and accepted mode of eCommerce
Analytics will play a greater role in decision making :.
Big data has already reached the proper momentum in the analytic world and this will mean greater use of big data and analytic tools to assist in decision making. Companies are going to have to look for big data analytics to gain a fuller understanding of customers and their behavior
Enhanced eCommerce Google will get a grip :.
Google introduced Enhanced eCommerce as an upgrade of Google Analytics for eCommerce retailers. While it offers some great features, it is yet to catch on with eCommerce retailers. We believe it will prove to be a great tool, especially for small and medium producers eCommerce
eCommerce Apps for individual stores again :.
While eCommerce apps have generally been avoided by customers, except maybe the big retailers / marketers like Amazon and eBay, the programs become more important especially with eCommerce retailers offer special promotions through the program. B2B vendors also must step up their game and apps for their customers. This form of customization will be highly valued, so we believe that the return of apps is imminent
Being unique customer experience becomes more important :.
It is no longer enough for each eCommerce vendor to have a unique selling point (USP), have a unique customer experience is becoming a must. This does not mean that eCommerce sellers need to find new and interesting approach in everything they do, but they have to delight customers that they use in the store.
E-wallets will play a greater role in eCommerce
Now that technology giants Google and Apple have mobile wallets of the game, we think it is likely that they will increase the ability of these wallets working with eCommerce merchants. This would be a great boon for all involved – technology companies expand their presence in space relevant to their products, sellers have an easy way to collect payments and customers get no hassle system to make purchases
Free return shipping could catch on
Free return shipping is a touchy subject for sellers, but the hidden costs for customers. While many manufacturers are now offering low cost or free shipping to the customer, if the customer wants to return a product, they end up paying shipping costs. While this may not seem like a big issue, since most customers are unaware of this, it makes the customer experience their less comfortable .. eCommerce sellers, at least retail manufacturers are likely to begin some sort of Assessment to take costs to its customers .
These are the policies that we believe are likely to surface this year. Some of these will be experimented with for the first time, while the other will start their growth in everyday practice. We can not wait to see what the future holds.