Electronic commerce, or often referred to as e-commerce is growing rapidly, even in the midst of the world – wide recession. For any commercial venture that engages in e – commerce, well designed website is a must
What is a well-designed website.? The answer is: well-designed website is visually appealing, simple to navigate and easy for guests to use. And let’s not forget the quality of written pages. Poor English with typos and misspelled words turns off a lot of visitors, as they see often reflecting the professionalism of the company website represents.
Why is e-commerce so popular today? The answer may lie in the widespread use of computers and the Internet. This has made it so easy to shop for and purchase items without leaving the comfort of your home. A well-designed e-commerce website provides customers the opportunity to see, compare and choose items. After going to the departure site, pay for the item electronically, and sit back and wait for the item to come through the mail or courier. Much better than navigating through traffic in the store and stand in line to buy and pay for the same item. On line purchase will probably end up costing less, especially when taking into account the time spent on the “outdated” shopping venture.
However, the e-commerce website to be attractive and inviting to visitors it needs a professional website design. A study in the UK showed that even minor errors on some websites led to loss of sales. When the error was corrected, the sales figures went up. It is estimated that millions of pounds in sales annually lost in the UK because of poorly made website development.
This means that any business venturing into e-commerce needs to maintain a professional website designer with the necessary experience in website development. It is not the time to try do-it-yourself approach. Do it right the first time and create a website that attracts customers instead of turning visitors away.
One thing to remember about the website development is that all websites are not designed for the purchase of physical items. Some E-commerce websites selling information or services. A good example of such a website is one that sells professional website services. Although the visual attraction of the website is also important here, clarity and detailed written pages are equally important. The language should be easy to read and understand, and invite visitors to ask for more information about services offered by the company
Some final advice for companies willing to venture into e-commerce was the following .: retain the services of professional website developers. Ensure that the person who provides content for your knowledge of the principles of SEO (Search Engine Optimization), to ensure that the website gets a good ranking on different search engines. The visual content should be attractive, but simple.